It is sad that Indian TV Academy still doesn’t have an award category which lauds creatives. So basically, when you focus on adding to the stereotype that is already very out there, the scope of creativity is limited. The experimentation with makeup and jewellery is also very limited. For example, a Gujarati story will have a family dressed in a typical gujarati attire. There is a particular area where the story is set and then looks are decided on the basis of the stereotype projected by that particular place. Using this further to enrich your creativity and to be able to apply it as and when needed ,to your job, is what makes the difference in this line of work.ĭ&D: Would you say that the concept of creative direction is more relevant to period dramas, mythology and fantasy? Since these shows are still a minority in the Indian TV scenario, what do you think is the future of this discipline?Īngira: It is true that in the mainstream serials as of now, there’s not a lot of scope for a Creative. Voracious reading and being in loop with everything that is happening around the world help immensely. Once you have that intuition, then you can of course hone your skills to a certain extent- with the help of professionals in an institute. Would you say that this creative faculty, needed for putting an entertainment show together, is innate or it is something that can be learned through training?Īngira: There are courses but I believe creativity is not something that can be taught. So basically, a creative director is an additional director, (if you can call them that) who works behind the camera-putting the fabric of the show together.ĭ&D: This sounds like a tough job. We look into almost everything concerning the show-scripting, casting, looks, music etc. A creative director basically facilitates this coordination by looking into all these different departments and making sure that the show is put together in time without compromising on quality or the initial vision. Predictably there are challenges: coordinating with different departments within a project, meeting various deadlines on a daily basis, dealing with the channel etc. Below she talks about the nuances of her profession, her hopes regarding the future of the Indian TV industry, the importance of audience feedback & why Mohit Raina is one of her favorites.ĭ&D: What exactly is Creative Direction? We have heard of directors, producers and writers but the concept of creative direction is very new for Indian audience…Īngira: TV, especially in India, is an industry which works 24*7. Her affable personality instantly grows on you and her sharp wit makes it an absolute pleasure to talk to her.
Therefore today I bring you a conversation with Angira Vats, the creative director of Devon Ke Dev Mahadev on Life Ok TV. Often, we get so obsessed with actors that we fail to acknowledge the background work that goes into making them so obsession –worthy.
A phenomenal response though, requires some phenomenal work. Whether it’s Jatta Shankar’s saffron pagdi, Jallandhar’s smoky eyes, or Aghora’s matted hair : all of them have generated a phenomenal response. They inspire and often exude sheer poetry. Mahadev and all his avatars have always captured the viewer’s imagination instantly. Have you ever wondered how Devon ke Dev Mahadev, one of the most popular serials on TV currently, manages to be breath taking-ly authentic in its presentation, even when the premise it deals with is mythical? Have you caught yourself picturing the Shiva of Devon Ke Dev in your head, while praying to a real Shivling? Do you find yourself continuously marveling at the continuous innovation that shows itself through the looks given to Mahadev and the other characters on screen?
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